Abstract: Dangdang claimed that the goal is to capture the market share of more than 60% genuine copy". Dangdang performance in the first quarter of this year showed a strategic loss, showing a significant investment in Dangdang digital reading industry.
more and more giant companies are rapidly moving into the mobile reading market. According to the relevant data show that the size of the domestic mobile reading market from 2012 only 3 billion 470 million yuan in 2014 has reached $10 billion 130 million, a full rise of nearly three times, a typical blue ocean market.
in the first half of this year, the digital reading industry presents a lively scene, Internet Co action frequently, showing the trend of sharing the cake:
November 2014, Baidu officially released the "literary establishment, and Chinese network 91 Panda Reader" and "Baidu Bookstores" application;
January 2015, millet novel client formally launched;
in the same month, the Tencent and the grand literature reading group to set up a successful marriage;
Ali literature held in May 26, 2015 2015 strategic conference, announced a formal contract with sina reading, tower reading literature and the Yangtze River media, reaching a depth of strategic cooperation;
May 28, 2015, QQ read version 5 on the line, the main big data personalized recommendation;
on the same day, NetEase cloud reading cost millions to launch the full 7 days free reading activities……
has published a 2015 national reading survey, the report also presents an interesting phenomenon: people love on the road or bedtime reading, and more than half of the respondents are using social media reading. Shallow reading, fragmented reading has become an important way of reading the mobile Internet era, and deep reading deep reading of the demand is more and more apparent.
industry giants are scrambling to launch a variety of digital reading products, hoping to seize the user through different applications, and even cultivate the user’s reading habits. Among them, from books, electricity providers started very early to create a Chinese e-book platform Dangdang also announced this year, to heavy build digital reading ecosystem, build a wireless reading product matrix, creating content through creative workshops, incubation investment of 100 small and micro studio, to subvert the traditional publishing methods adapt to the era of mobile Internet, the trend of light reading.
Dangdang claimed that the goal is to capture the market share of more than 60% genuine copy". Dangdang performance in the first quarter of this year showed a strategic loss, showing a significant investment in Dangdang digital reading industry. Dangdang also said it would invest more capital in the wireless side.
mobile terminal leading company performance
over the past few years, the rapid spread of smart phones and tablet PCs, users have