original title: you extraordinary, I’m tired of
do not know since when, extraordinary word began to be widely used in advertising concepts and copywriting.
recently half a month, as a general audience, I had to contact through the normal channels for more than 3 times, different brands of "extraordinary" or similar concept of creative content is above….. Especially the Hu Ge endorsement ads 4 times (search Shuabing directed this film, or even patch it!
, I can’t help thinking:
difficult to do this is the level of Chinese advertising
can be "extraordinary", "ordinary", "extraordinary" spent even if the flower, but it seems that there is still no escape from a few decades ago, apple is not the same as anyone want to level.
what are these copies of the brand?
under high-energy warning!!
first thing is this year’s Levi’s concept, # born extraordinary #
my brush 3 times Braun, the concept behind #
# is extraordinary
next is a huge car brand square, in fact, I believe that all the cars have been used to copy the words of such extraordinary, and the following is the extraordinary as idea to do:
# think different #
# extraordinary perspective, extraordinary #
DS5 # "fly" with those who want to #
# Gen · see #
all # live out your #
then, we have to review the mobile phone brand phalanx, most of them were born 13 years ago in the early works:
mobile phone # tribute extraordinary #