Tmall launched a unified express basket a mobile billboard

said it is necessary to pay attention to the image of the courier terminal

before you see the express little brother two round / express basket tricycle after "all kinds of" always, perhaps soon, this will happen some changes.

Two days before

, rookie network (a Alibaba under the Internet Co, not a logistics company, the Chinese 7 express parcel information data) said Tmall has invested about 100 million yuan, the new express courier basket will give kids a unified replacement. The appearance, the red paint express basket, emblazoned with the Tmall and the logo express company.



said according to the rookie network operation expert Zhang Qing, the express basket material used is PP plastic, can be used for more than one year, and currently on the market with the express basket, most of life is usually three months.

express is basket designer Yang Mingjie (the partner of Audi, BMW, Boeing, involving the Infiniti brand) design, a hollow design special on the basket body, which can express the basket to reduce the weight of 1.6 kilograms, but will not reduce the strength of the basket. In the detail, the box body is provided with a groove along the mouth, so as to fix the rope, and the inclined reinforcing rib is added to form a stable triangular relationship.

and some of the courier for more intimate settings: Express basket accessories bag rainproof cloth bag; around a circle reflective tape, the purpose is to give increased security in bad weather or at night that the courier express increased; inside basket design documents "bag", convenient storage express a single.


it is understood that the first batch of express baskets estimated close to two hundred thousand, in Shanghai, Guangzhou, Hangzhou, Tianjin, Wuhan and other 11 city investment, Shen Tong, tact, rhyme, BES and other 6 courier companies will be the first to use.

Zhang Qing told curiosity daily, after the courier courier with a small brother are more casual, uniform standard courier basket will allow couriers more sense of identity and sense of belonging.

but more importantly, it’s also a way of advertising.

Zhang Qing said, before the courier company may not pay too much attention to the delivery end of the image building, now with tact, Shen Tong, SF and other courier companies to seek listing, they have begun to pay attention to the construction of brand image, the logo on the streets running express basket, billboard is simply moving.

in the last year, 11 pairs, rookie joint courier company in Beijing, the United States in the express car image, it is understood that these printed Tmall LOGO courier vehicles accounted for more than 70% of Beijing express car. Zhang Qing said the move was

Leave your comment