West Bengal Tourism to conduct 7city roadshow in September

first_imgWest Bengal Tourism will conduct a 7-city B2B roadshow, starting with Indore and Nagpur on September 22 and 24, respectively. Thereafter, the roadshow will take place in New Delhi, Chandigarh, Jaipur, Ahmedabad, and Surat throughout this month.Surajit Bose, WBCS (Exe), Joint Director, West Bengal Tourism, said that the state tourism board aims to familiarise the tour operators in the said cities with the new and unique offerings of West Bengal Tourism.Also, a new advertisement campaign is being designed by Ogilvy & Mather (O&M), which will be out by November this year, along with a television commercial starring the brand ambassador, Shah Rukh Khan, who will be seen welcoming travellers to West Bengal.“We are emphasising on the promotions part. Given the diverse tourism products and rich culture in the state, not much has been promoted among discerning travellers. We are now focusing on experiential tourism with the change in our tagline from ‘Beautiful Bengal’ to ‘Experience Bengal – Sweetest Part of India’. Based on the same, O&M is developing new creative for print, television, website, outdoor, radio, and YouTube, in sync with the new logo. The same is in process and would be out by November. We plan to air it on national television for at least three months so as to create a recall value,” said Bose. New destinations in the Dooars and Sundarbans are also being developed on PPP mode, which will come up in few years, he added.Bose also informed that the dream tourism projects of Chief Minister Mamata Banerjee, such as Jharkhali in Sundarbans, are in process. The bid has been floated for the Gajoldoba project in North Bengal, while Sabuj Dwip in Hooghly will be developed by a private player in the next two years, he added. Also, cottages are being built at Jhargram Rajbari in Jangal Mahal, which will be ready in the next two months, Bose said.About tourist arrivals to the state, Bose stated, “We are already witnessing good traffic from the key source markets of Gujarat, Maharashtra, Punjab, Haryana, and Delhi-NCR, but wish to increase them. Globally, footfalls from China, Sri Lanka, and South East Asian nations have increased due to the proximity and options for air travel. Foreign language guides are also being trained to leverage these markets further.”last_img

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