Bitchin says the audio and video enhancements add “a new level of entertainment to the magazine.” Embedded hot links enable Latitudes & Attitudes to get accurate counts of how many readers go to advertisers’ sites, which has helped advertising sales, he says. Boston-based digital vendor Zmags has launched Publicator 3.0, a software application that uses Flash and three dimensional technology, to create what it calls “interactive presentations.”Publicator 3.0 features rich media applications including 3-D content views and Flash technology AS3. In addition, it allows publishers to create digital versions with tabbed views, integrate multiple publications into one file, and provide full customization of the design control panel.While other digital vendors offer similar products, Zmags distinguishes Publicator 3.0 through its self-service platform. “Zmags enables companies to very easily add interactive features, analyze what works, and constantly improve the way they present content,” Zmags CEO Jens Karstoft says in a statement.Boating lifestyle magazine Latitudes & Attitudes was one of the first publishers to implement the Publicator 3.0 platform. According to founder and publisher Bob Bitchin, the magazine’s “online readership increased significantly—we now have over 200,000 visitors and five million hits a month” since partnering with Zmags.