Top 10 marketing & tech trends that tickled our fancy in 2014! (part one)

first_imgOver the next two weeks, RewardStream will be bringing you our definitive list of the most interesting marketing and technology trends in 2014.Unfortunately, we couldn’t think of anything witty or seasonal to title the series so we present you with:The Top 10 Marketing & Tech Trends That Tickled Our Fancy In 2014!We are going to start our series by taking a look at some of the visual marketing trends we saw in 2014. Visual marketing boomed in 2014 which is not surprising as humans are visual creatures that respond well to visual stimuli especially now that so many of us are time-poor but overloaded with content in the digital age.10. The Growth of InfographicsThe use of infographics in marketing grew by 51% in 2014. That’s huge! The doubling up is not really surprising considering that infographics are powerful marketing tools that tap into two things our brains really like: something which is visually pleasing and easy to comprehend.A highly effective infographic will allow a marketer to tell a story without burdening the mind and eye with detail. Instead, lots of information can be conveyed in a more casual style. The trick to creating a great infographic is to use a minimalistic color scheme; subtle fonts and typography and limited but simplistic imagery. If you need an example you can check out RewardStream’s recent referral marketing infographic here. continue reading » 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img

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